We’re a small company, with a handful of people, creating software for a living. Recently we happily announced the hiring of our first co-conspirator, and it’s giving us some more freedom. As a small business we grab all the help we can get, we’re members with several organisations; Federation of Small Businesses, Fife Chamber of Commerce, Business Gateway Fife, and others.
These organisations have a range of help for us from holding events about all sorts of topics relevant to new businesses, to networking events, and offering HR services. We can get lots of information from dedicated Business Advisers, who will come to our offices and tell us what we can get access to. However not a lot of them are very tech-savvy, and we quickly find more help online.
One of the things of interest to me right now is marketing, and growing our reach beyond our current existing customer base. As a software company there is not much we cannot build, and no market we can’t service. The question for me then is, how do I reach these people? Fortunately for me, someone reached out to me with help.
An ad on LinkedIn actually got my attention. It was an ad by Google promising to teach me Online Marketing. I clicked on the link. Now, I am a huge fan of my adblocker, and so I rarely click on an ad. This was a bit of a big deal to me. It made me feel grown up, and full of responsibility.
I arrived on the homepage for The Digital Garage, and signed up.
Let’s get this baby started!
As I mentioned earlier for me it’s important to concentrate on casting a larger net, so I went with the first option.
The second step is pretty obvious for me as well. We don’t pay anything for ads online right now, and even though I said I use an adblocker, I would still consider looking to put an ad online.
In step 3 you get to pick your goals, through out the course you’ll notice a trend of establishing goals and their importance. Some of the options I am already familiar with, but it doesn’t hurt to go over them.
After confirming my plan has been created I can go and have a look at the topic library. Looks like I will be in for quite the ride!
My Dashboard looks rather empty right now.
I pressed the green start button, and I am presented with the first lesson.
It’s a video that’s about 3 minutes long, you can click to read the transcript along with the video. Once you’re done you can take the quiz.
For every question, you get immediate feedback on your results. At the end of the quizzes you get to take a Topic Assessment, this unlocks the next level of topics from your library.
In the end when you passed the quizzes and the assessment you get a fancy badge on your dashboard, and your next topic will be available from there to you.
YAY! We did it.
As you can see it’s an easy to navigate platform with great tips and tricks from the kings of Online Marketing, Google themselves. The videos are well articulated, it helps to be able to read through the transcripts as well, the length of the video is easily digestible. For me as a small business, with not a lot of time on my hand to go to some during the day event where someone will teach this for the entire day, this is the ideal solution. This format I can easily schedule into my busy day, plus if I feel like going through some of the lessons in the evening at home, there is nothing stopping me from accessing it from any internet enabled device.
I’ll give this a go in all seriousness, and hopefully it can help us get bigger and better.